About me

Asma Al-Sahli

Interaction & service designer based in Oslo.

I ask a lot of questions. Usually, one leads to three more.

That curiosity is a big part of how I design. I like understanding what people do, what gets in their way, and whether the problem we started with is actually the one we need to solve.

I’m currently doing my master’s in Design at AHO, after studying Interaction Design at NTNU in Gjøvik.

Portrait of Asma Al-Sahli smiling, wearing a light brown headscarf and a dark jumper

How I work

I’ll zoom out. Then zoom right in.

Asma at a whiteboard covered in typography notes, placing a yellow sticky note

I’m drawn to the messy beginning of a project, when there are observations, questions, and no obvious answer yet.

I like finding connections and turning them into something we can work with: a clearer problem, a flow, or a prototype.

Then I get particular about the details. The wording on a button. What someone needs to know before taking the next step. Whether a screen makes sense without someone standing beside it explaining.

Moving between those scales is what interests me about interaction and service design.

Background

What I’ve been working on

Asma and four others sitting on the large blue NTNU letters outside the campus in Gjøvik

My projects have taken me from digital competence in municipal healthcare to design systems and websites for small businesses. Across these different settings, I’ve enjoyed working out how information, interactions, and services can become easier to understand and use.

AHO, Oslo

Master’s studies in Design • Current

NTNU, Gjøvik

Bachelor’s degree in Interaction Design • Completed 2025

Norkart

Design internship • Design system and invoicing team

Read about KompKart, my bachelor project on digital competence in municipal healthcare

Away from the screen

From my camera roll

Things I make, notice and stop to photograph.

Small colourful play-dough figures on a table, with a phone taking a photo of them

Asma and her project partner cheering with instrument-shaped paddles in front of their night-time projection at Elvelangs i Fakkelys 2026

A miniature metal stool with four thin legs on a grey background

A pale camel standing on sand in front of tall red rock formations under a blue sky